Jacob Armitage
Freelance Designer, Illustrator, Animator and Visual Artist from Planet Earth. Freelance Designer, Illustrator, Animator and Visual Artist from Planet Earth. Freelance Designer, Illustrator, Animator and Visual Artist from Planet Earth. Freelance Designer, Illustrator, Animator and Visual Artist from Planet Earth.

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Monthly Archive for: "August, 2017"
Home » Archives for August 2017
 Utilitarian Revolution
 0
By Jacob Armitage
In Insight
Posted 22nd August 2017

Utilitarian Revolution

Product, Price, Place and Promotion must make room for the fifth P of marketing, Purpose. Appealing exclusively to emotional and rational instinct is becoming banal and prosaic. Consumers are [...]

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Jacob Armitage
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